2024 Spring > UGRD > comm > comm 370
Advertising/PR Campaign Planning
Course #: comm 370
Description:
In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.
Pre Requisites:
Pre-req: COMM 270
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 9163 | TuTh 11:00 - 12:15 pm |
Park,Sun-Young | University Hall Y04-4100 | |
|
Session:
Regular
Class Dates:
01/22/2024 - 05/08/2024
Capacity:
30
Enrolled:
23
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req: COMM 270
Course Attributes:
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